Effective Date: August 2025
Elaris Real Estate (“Elaris,” “we,” “us,” or “our”) is committed to protecting the privacy and personal data of our clients, prospective buyers and tenants, website visitors, and all individuals who interact with our services in Dubai, the United Kingdom, the European Union, and internationally.
This Privacy Policy explains in detail how we collect, use, store, disclose, and protect your information, in accordance with:
UAE Federal Decree-Law No. 45 of 2021 Regarding the Protection of Personal Data (PDPL) – Dubai Land Department (DLD) and Real Estate Regulatory Agency (RERA) requirements – UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 – EU General Data Protection Regulation (GDPR)
By engaging with Elaris Real Estate through our website, in-person consultations, or other communication channels, you consent to the practices described in this Privacy Policy.
1. Types of Information We Collect We collect the following categories of information depending on your interaction with us:
Contact Information: Full name, phone number, email address, physical/mailing address. – Identification Data: Passport details, Emirates ID, visa information, nationality, and other identification documents required under UAE law for Know Your Customer (KYC) and Anti-Money Laundering (AML) – Financial Data: Bank account details, proof of funds, salary/income details, mortgage or financing details, and other information necessary to assess financial eligibility for property transactions. – Property Preferences: Desired property type (apartment, villa, commercial), location, budget, size, amenities, and investment interests (off-plan, secondary market, rental yield expectations). – Transaction Records: Property viewings, offers made, sales agreements, lease agreements, payments, and closing documentation. – Website Data: IP address, browser type, device type, geographic location, pages viewed, time spent on pages, referral sources, cookies, and analytics data. – Communication Records: Emails, WhatsApp chats, calls, meeting notes, and other correspondence. – Marketing & Behavioral Data: Responses to marketing campaigns, preferences, and engagement metrics.
2. How We Collect Your Information - Directly from you
When you fill out forms, register on our website, subscribe to newsletters, request a callback, sign contracts, or provide details during property viewings. – Automatically: Through cookies, analytics tools, and tracking technologies when you visit our website or interact with our digital content. – From third parties: Developers, property portals (e.g., Bayut, Property Finder, Dubizzle), financial institutions, brokers, and legal advisors involved in property transactions. – Public sources: Official registers maintained by the Dubai Land Department, RERA, or other relevant authorities.
3. Purposes of Processing We process your personal information for:
Provision of Services: To facilitate property sales, purchases, rentals, management, and after-sales services. – Account Management: To create, maintain, and secure your online or CRM profile with us. – Legal & Regulatory Compliance: To fulfill obligations under UAE laws (AML, KYC, DLD reporting) and international compliance requirements. – Communication: To respond to inquiries, send property updates, marketing campaigns (with your consent), and important notifications. – Marketing & Personalization: To tailor property recommendations, targeted advertising, newsletters, and investor guides. – Fraud Prevention & Security: To prevent identity theft, fraudulent transactions, money laundering, and cyber threats. – Analytics & Improvement: To measure campaign performance, optimize our website, and improve service delivery. – Business Operations: Internal audits, financial reporting, dispute resolution, and corporate governance.
4. Legal Bases for Processing Depending on your location, processing is based on one or more of the following
Contractual necessity: Required to perform property transactions, contracts, or services you – Legal obligation: Compliance with AML, KYC, tax reporting, and DLD/RERA regulations. – Legitimate interest: Business improvement, fraud prevention, and internal record-keeping (balanced against your rights). – Consent: For marketing, newsletters, and non-essential cookies.
5. Sharing and Disclosure of Data We may share your personal data with
Developers, landlords, and property owners (to facilitate transactions). – Dubai Land Department and RERA (mandatory property registration and reporting). – Financial institutions (mortgages, payments, escrow accounts). – Legal advisors, auditors, and consultants (transactional compliance). – Technology and marketing providers (CRM, email services, analytics tools, hosting providers). – Law enforcement and government authorities (when required by law, court order, or investigation). – Affiliates within the Elaris group (for business operations).
We do not sell or rent your personal data to third parties.
6. Data Security We use strict technical, administrative, and physical safeguards, including
SSL encryption and secure HTTPS browsing. – Firewalls and intrusion detection systems. – Access controls with role-based – Multi-factor authentication for sensitive systems. – Regular security audits and penetration testing. – Staff training on data protection protocols.
7. Data Retention
Personal data is retained only as long as necessary for the purposes outlined in this policy. – Transaction data: Retained for 7 years (to comply with AML and audit regulations). – Marketing data: Retained until you withdraw consent or request deletion. – Website data: Retained for up to 2 years for analytics purposes
8. Your Rights Depending on your jurisdiction, you have the right to
Access: Request a copy of your – Rectification: Correct inaccurate or incomplete data. – Erasure: Request deletion where legally permitted. – Restriction: Limit processing in certain cases. – Portability: Receive your data in a structured, machine-readable format. – Objection: Object to processing, especially direct marketing. – Withdraw Consent: Where consent was the basis for processing. – Complain: – To the Information Commissioner’s Office (ICO) in the UK. – To your local EU data protection authority. – To the UAE Data Office under PDPL.
9. Cookies & Tracking Technologies We use cookies and tracking tools to
Enable website functionality. – Analyze visitor traffic and – Support advertising and retargeting campaigns. Enhance user experience and You can disable or manage cookies in your browser. Non-essential cookies require your consent.
10. International Scope of Data Processing - UK/EU residents
Data is stored and processed within the UK/EU. – UAE residents: Data is processed in compliance with PDPL and RERA/DLD regulations. – Other jurisdictions: Data may be subject to applicable local laws
11. Updates to this Policy
We may update this Privacy Policy to reflect changes in law, regulation, or our practices. The latest version will always be available on our website with the effective date
12. Contact Us For privacy inquiries
Data access requests, or complaints, please contact:
Elaris Real Estate 124 City Road, London, EC1V 2NX, United Kingdom, Email: info@elarisrealestate.com Phone: +447867777011
